Cube Art Fair takes over New York City during the highly anticipated Frieze Art Week, offering a physical art viewing experience on 100 billboards around the city, including Times Square. Considered the world’s largest public air fair, Cube Art Fair transforms public spaces of cities such as New York, Miami and Brussels into outdoor galleries featuring artworks created by contemporary artists from all over the world. Initially launched in 2020 as a creative solution to the cancellation of all majors art shows due to the pandemic, this unique art show aims to bring back hope and inspiration to the general public—through art—during these uncertain times.

Cube Art Fair also pioneered the first-of-its-kind physical art fair for NFTs (nonfungible token), a type of digital asset that represents real-world objects like art, authenticated and secured by blockchain.